Aca-Awesome Promotion: How the Kent Clarks Use Performance to Increase Awareness

Meet the Kent Clarks. You may have seen the group performing for Kent State students at Blastoff! or for the President of the United States at the White House. (Yes, really.) The Kent Clarks is an a cappella choir that performs at campus events, at regional concerts and at national competitions. "What's a cappella?" you might be thinking. As Chloe from the movie Pitch Perfect so eloquently puts it, "We sing covers of songs, but we do it without any instruments. It's all from our mouths."

I was able to speak with Kent Clarks Public Relations Manager Matt Gilkerson, and he shared some of the ways the choir breaks past social media to promote itself.